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The Exterior Authority System — UK Exterior Cleaning Companies Only

20 Qualified Leads in 30 Days for Your Exterior Cleaning Business

Or we manage your ads for free until you have them. Meta & Instagram ads that fill your diary without relying on word of mouth or chasing price shoppers.

The Meta & Instagram ad system built specifically for pressure washing, window cleaning, gutter & render cleaning companies. Just Jets turned £1,000 into £22,300 in revenue over 3 months.

Yes, even if you've tried ads before and got burnedYes, even if you're fully booked right nowYes, even if you think your area is too smallYes, even if an agency let you down before

We work with one exterior cleaning company per area. Book a call to check yours is still free.

✓ No contract, 2 weeks' notice✓ One cleaning company per area✓ Full weekly data transparency

A qualified lead is someone inside your service area, with a working phone number, who has asked for a quote for a service you offer. Applies to your ads running for the full 30 days.

Live client result: Just Jets, Essex

£22,300Revenue Generated
22:1Return on Ad Spend
£1,000Ad Spend
3Months
Sound Familiar?

If You Run an Exterior Cleaning Business, These Probably Keep You Up at Night

Most pressure washing, window cleaning and gutter companies have the kit, the crew, and the reviews. The problem isn't the work — it's the pipeline.

The only work that comes in is word of mouth and Google reviews. One quiet fortnight and the whole diary empties out.
We get enquiries — they're just price shoppers comparing five quotes against the cheapest van on the street.
I send a quote over WhatsApp and never hear back. No idea if they went elsewhere or just forgot.
We'll have a brilliant week then it goes completely dead. No way to control when the work comes in.
We tried Facebook ads before. Burned through the budget and got nothing but tyre-kickers and bots.
I'm running jobs, quoting, answering the phone, and trying to post before/afters on Instagram. Can't keep up.
Before

Missed calls. Ghosted quotes. A diary that runs on luck.

After

A booked diary, qualified leads, growth on your terms.

The Exterior Authority System

A Three-Pillar System Built Exclusively for Exterior Cleaning Companies

This isn't a lead generation service. It's a complete positioning, systemising, and scaling engine — the model behind Just Jets's £22,300 from £1,000 in ad spend.

01Positioning

Authority-Led Meta & Instagram Campaigns

  • Tight geographic targeting in your service area
  • Before/after transformation creative that sells the result
  • Copy built around real buyer objections — price, trust, reliability
  • Filters out 'cheapest quote' shoppers from the start
  • Optimised for booked, qualified jobs — not cheap clicks
02Systemising

The Lead-to-Booked-Job Engine

  • Pre-qualification filter removes time wasters before they reach you
  • Automated SMS/email nurture using your reviews and before-afters
  • Booking confirmations and reminders cut down no-shows
  • Quote follow-up sequence — no more enquiries going cold
  • Lead revival for old enquiries that never closed
03Scaling

Data-Driven Growth

  • Weekly reporting on every metric that actually matters
  • Cost per qualified lead and booked job tracked weekly
  • Close rate, show rate and ROAS — fully visible, no vanity metrics
  • We only scale spend once the data confirms it's profitable
  • Fresh creative angles tested every month
Meta/IG Ad RunsLead QualifiesAuto NurtureJob BookedJob ClosedScale & Optimise
Why Not Just Use Any Agency?

What Makes This Different

Generic AgencyConolink
Optimises for cheapest cost per lead, regardless of quality
Optimises for cost per qualified, booked job
Same generic ad templates reused across every industry
Creative built around exterior cleaning buyer psychology
Delivers leads — what happens after is your problem
Full lead-to-close system included, start to finish
No niche knowledge — you explain your business every call
Exclusively exterior cleaning. We already know your world
Runs ads for three cleaning firms in the same town
One exterior cleaning company per area. Never your competitor
Monthly reports full of impressions, reach and clicks
Weekly reporting on CPL, close rate, show rate and ROAS
12-month lock-in contracts from day one
No contract. Cancel any time with 2 weeks' notice
Client Results

What Happens When the System Is in Place

Just Jets · Pressure Washing · Essex

3 Months

£1,000 in Ad Spend → £22,300 in Revenue From Qualified Leads

22:1

ROAS

£22,300

Revenue

£1,000

Ad Spend

“More than happy with the outcome these guys do what they say on the tin. We've been running the business for 10+ years getting work through word of mouth and referrals and we wish we started paying for ads sooner. Our calendars are now completely booked out and it's even allowed us to hire a new boy to work for us! More than happy with the outcome these guys do what they say on the tin.”

Every Objection. Answered Honestly.

We've Heard All of Them

We keep managing your ads for free until you have them. A qualified lead is someone inside your service area, with a working phone number, who has asked for a quote for a service you offer.

No. We take on one exterior cleaning company per area. Once you're in, we won't run ads for another cleaning company competing in your patch. It's also why we can't always say yes: if your area is taken, we'll tell you on the call.

Almost always because the previous agency optimised for cost per lead instead of lead quality. A cheap lead means nothing if it never books a job. The targeting, creative and qualification here are built specifically around exterior cleaning buyers — not a generic template reused across every industry.

Word of mouth is brilliant until it isn't. It's seasonal, weather-dependent, and you can't switch it on when the diary goes quiet. This doesn't replace your reviews and referrals — it sits alongside them so a slow fortnight never turns into a crisis.

You shouldn't have to. Everything between enquiry and booked job is handled automatically — qualification, nurture, reminders, follow-up. Your job is showing up to pre-qualified bookings with people who already want the work done.

Being fully booked is great, until the season turns or the work dries up overnight. The best time to put a predictable pipeline in place is before you desperately need one — so your diary never empties unexpectedly.

That's exactly what generic 'free quote' ads attract, which is why this doesn't run them. The creative and targeting are built to filter for homeowners who value the result, not just the cheapest van on the street.

Yes. Targeting is built around your specific service radius, not broad national campaigns. If homeowners in your area have driveways, windows, gutters or render that get dirty — and they do — the system works.

Website + Meta Ads is £745 a month plus ad spend, with no contract: cancel any time with 2 weeks' notice. If you only want ads, we'll go through the options on the call, and we'll be straight about whether it makes sense for your business at all.

Is This Right for You?

We Only Work With a Specific Type of Business

This is for you if...

  • You run a pressure washing, window, gutter or render cleaning company doing £8,000+/month
  • You rely on word of mouth and reviews, and know it isn't a scalable foundation
  • You've got crew capacity but no predictable way to fill the diary
  • You want higher-value customers, not more price shoppers
  • You want real data transparency, not vague monthly reports

This is not for you if...

  • You're under £8,000/month — there isn't capacity to scale into yet
  • You want the cheapest leads possible, not qualified buyers
  • You won't follow up promptly on booked quotes or visits
  • You have no real budget or urgency to fix the problem
  • You're expecting overnight results
One Conversation Away

Book a Free Strategy Call

We'll look at your current setup, your area and your capacity, and be straight about whether this is the right fit. No pressure, no pitch deck.

You'll be speaking directly with Leo, or call 07700 148334

One exterior cleaning company per area. If yours is taken, we'll tell you on the call.